Do not try to present the first idea that comes to your mind to people. You should work on that idea and make it available to the audience by analyzing it. Be aware of who you are presenting your opinion too.Įven if you find the best idea in the world, that idea will not spread if it is not expressed correctly. In order not to appear ignorant, they will pretend to understand and will not discuss this idea with you again. People who have no background in the idea you are going to tell will look at you with empty eyes. People who are bored of doing the same things over and over will prefer you and will talk about you as their discovery. People may have similar problems, but they want to work with a company that produces innovative solutions instead of any of the 100 companies that offer the same solution. A hero who just solves the problem and walks out isn’t attractive to anyone.
He must truly understand the people he is helping. The hero of your story should exhibit exemplary behavior. Such a situation ensures that your idea is adopted. Maybe they put themselves in that hero’s shoes. Listeners should be deeply impressed by the struggle of the hero of the story. You should tell a story in as motivating a style as possible. To find out, they will ask you questions and be drawn into your mind. They will think about when the topic will come to the part you skipped. Sometimes surprising ideas are right in front of us, but it may take time to see. Just because it’s unexpected doesn’t mean it will be difficult.
An idea that everyone thinks does not attract us. Ideas that will excite us and haunt us should be unexpected ones. If you cannot explain your idea simply, you may not have understood the subject completely.įamiliar ideas stay in our minds but do not interest us. Since we are not talking about academic information, do not turn people away from your idea from the very beginning by generating complex ideas. As can be understood from its initials, SUCCES emerges in this way.įor an idea to be sticky, it has to be understandable by more people. Simple – Unexpected – Concrete – Credible – Emotional – Stories. In the book, it is said that there are 6 basic characteristics of sticky ideas. Here are the 20 lessons to learn from Made to Stick Summary: Made to Stick Summary with 20 Lessons Learned
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